Tuesday, February 10, 2015
The making of the Cartier video!
Two years ago my Dad, Robert (Bob) Mullen wrote about the Cartier video. I thought you would enjoy what he wrote. It is fascinating the talent and man hours that went into the creation of this spectacular piece of work.
"Bruno Aveillan is a French hot shot video/cinema producer. He has turned out some murky, avant-garde, high-ticket commercials for Louis Vuitton and that crowd and draws dizzy-figure production fees for his out-of-focus hocus pocus. Most of his stuff leaves me cold – dark, moody, obscure photography in weird, misty settings with somber people gesturing in strange, poorly-lit, fog-bound territories. But the 3.5 minute piece he did last year for Cartier’s 165th anniversary is breathtaking and absolutely sensational. Of course, Bruno and his crew of 110 took two years to do the gig, but oh my, what they did!
Aveillan’s work has been for perfume makers and such and in my mind is really far out, the kind of froth that draws gushes over daiquiris rather than platinum cards across sales counters. But what he did for Cartier made branding history. Whether you are a film aficionado or not, this is sheer genius and something you really should see just for its creative energy.
The epic (if you can call 3.5 minutes epic) took them from St. Petersburg to China to India to Paris and involved real, live panthers – Cartier’s distinctive symbol. In fact, L’Odyssee de Cartier is about the global adventure of a Cartier panther escaping the confines of a posh show window, shedding the jewels that garment him and of his spectacular journey. Part of his saga is a flight aboard a life-size replica of a biplane, the original of which was built in or about 1901 by Brazilian aviation legend Alberto Santos Dumont who made a historic flight that year around the Eiffel Tower.
After a similar Parisian maneuver, our Cartier panther dismounts on to the roof of the Place Vendome and completes his journey in final rendezvous with Canadian model Shalum Harlow who is more splendid than ever in a scarlet gown by Chinese-born French fashion designer Yiqing Yin. Oh yes, the entire production is set to an original and most memorable score by Pierre Adenot. " by Robert Mullen
You can find it at: